How to Do SEO Competitor Analysis

Even if your website currently holds the top spot for a particular keyword, this position won’t last forever. Other websites, most of which are rivals, will eventually discover how to optimize their content and surpass your website in search results. This is the reason why every firm ought to constantly examine the competition in the realm of search engine optimization.

Many companies assume they’ve done everything possible to optimize their website for search engines and disregard competitive analysis. But this isn’t the situation at all. To generate better outcomes and stay ahead of the competition, something can always be improved. You may study the ways that are effective for your rivals and apply this knowledge to your own SEO campaigns with the help of data-driven marketing strategies like SEO keyword competition analysis. Haven’t you got a clue how to do SEO competitor analysis? This article will teach you everything you need to know about SEO competitor analysis. Now let’s get started.

What is SEO competitor analysis?

Researching the content and other components of the content, such as links and keywords, is part of an SEO competitor analysis, also known as an SEO competitive analysis. In simple terms, it is an SEO comparison of two competing sites that are engaged in the same type of business or industry.

Analyzing competitors SEO may involve analysis of the top content, competitor backlinks, keyword gaps, and SEO keyword competition.

If you are looking to have the SEO competitor analysis of your site done, Xportsoft Technologies Ltd UK can do it for you.

Why is competitor analysis important for SEO?

You can improve your SEO strategy by spotting opportunities, spotting potential weaknesses, figuring out keyword difficulty, and more by studying what is currently working (or not working) for your competitors.

You can complete all of the tasks below with competitive analysis more effectively, swiftly, and powerfully:

  • Keyword analysis
  • Meta descriptions
  • Content management
  • Link creation
  • On-page optimization, and more

Performing a competitor analysis

After addressing the question, what is SEO competitor analysis? It’s time to examine the fundamental procedures for conducting a competitive analysis. The most typical steps are listed here, and you can start using them right away.

Step 1: Determine who your real competitors are

Recognizing the competition is the first step in learning how to perform competitor analysis in SEO.

Because not all websites that rank higher than yours for a keyword are your competitors, Moz advises discovering who your real competitors are when it comes to your keywords.

In order to accurately identify your true SEO competition during your SEO analysis, you must be thorough. This entails performing SEO comparison research on numerous keywords and noting the top 10 or 20 websites that show up consistently for each one.

Step 2: Conduct page analysis

The following step in conducting a competitive analysis is to examine a competitor’s website and its best pages. What keywords are these pages using, and how are they used in their content?

It’s known as a keyword gap analysis. Finding keywords on a competitor’s website that they are ranking for but your site isn’t is what this stage of your competitor’s SEO analysis is all about.

You can then create a page specifically for ranking these keywords once you have found relevant keywords that also apply to your business. When this occurs, you have the chance to direct customers to your website rather than that of your rivals.

Step 3: Use keywords with a high ROI

Consider your well-known product or service and concentrate your efforts on ranking for terms that will increase the number of leads you receive for that particular product or line. Alternately, produce content that is particularly original and pertinent to your audience that your rivals haven’t considered.

Finding a gap or disconnect between the competition and the audience and bridging that gap are the key components of a successful competitor analysis SEO campaign. It could be a keyword with little competition or a straightforward, practical article with lots of search traffic that your competitors haven’t yet written.

Step 4: Create a Content Plan

Using the data you’ve gathered to create an SEO competitor analysis report is the next step. Your SEO content strategy can be developed based on the report. Create a list of keywords or content ideas to use as a starting point for your content strategy. You can save this list in a simple spreadsheet or by using a tool like Ahrefs.

Step 5: Keep Tracking Your Progress

Tracking the performance of your newly published or re-optimised content is necessary. To determine whether your competitive analysis strategy was successful, you should perform regular keyword audits and generate SEO competitor analysis reports.


Due to the unfamiliar concepts and the fact that learning how to conduct an SEO competitive analysis can seem like a difficult and time-consuming process, not all business owners are able to dedicate themselves to the task.

Others might not have the time to become proficient at creating software-generated SEO competitor analysis reports. However, it might only require a quick glance at what your rivals are doing in order to improve upon it.

Despite this, many business owners avoid using competitive analysis in SEO because they lack the staff or resources to do so. Hiring a digital marketing company like Xportsoft Technologies Ltd United Kingdom in this situation might be the best move for your business.

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