How SEO and PPC Work Together?

Every website owner tries to figure out how SEO and PPC work together. A common question is, “How does PPC affect SEO?” The answer is, it depends. Let’s look at how SEO and PPC affect your site.


When People Search for a Keyword or Phrase

When people search for a keyword or phrase on a search engine like Google or Yahoo, the result list contains the top ranking sites in the search results. These are the sites that get most of the traffic. If you are one of these sites, then obviously you want more traffic to your website so you can increase your sales. So how do SEO and PPC work together?


Specific Keyword or Phrase on Search Engines

First, when people search for a specific keyword or phrase on search engines like Google or Yahoo, the keywords or phrases that appear on your site will be included in the search engine result pages. (SERPs). The more relevant your keywords are to the search that your visitor is doing, the better your site will rank on the SERPs. This is where SEO comes in.


Pay a Certain Amount of Money

You pay a certain amount of money to host your website on a search engine. Whenever a person types in a search term or phrases that are related to your domain name, you get paid by the search engine. The search engine makes money from the ads that are placed on your site. When someone clicks on an ad, you have to pay a certain amount of money to the search engine. The more relevant your ad’s are to the search being done, the more of a chance you have to get clicked on. SEO can help your site climb the search engine rankings, which means you will pay less money for advertising.


Visitor Types

When a visitor types in a search engine query that is associated with your domain name, and clicks on your link, your domain name is then placed on the first page of the search engine result pages. Every website on the first page of the search engines results page costs money. The more relevant links you have to your site, the more you will pay. You may even find that you are asked to pay a monthly fee for the use of these links. If you don’t want to pay a monthly fee for using these links, you need to make sure your links are natural. These are links that are obtained from other webmasters and websites.


Natural Linking

Natural linking is not just finding relevant websites and posting your links; it is more about finding sites that are in the same industry as your site. A search engine optimization consultant will do this for you, and the only reason that you would not be linked by a site in your industry is if the sites do not have enough potential to attract your visitors. This is why SEO and PPC work so well together. It is more about getting a high ranking on the search engines than it is about paying a search engine consultant to get linked to your site.



One of the main reasons SEO and PPC differ when it comes to link building is because search engines tend to place a higher value on links that lead to a particular page. Therefore, if your goal is to increase the number of visitors to your site, using SEO is very beneficial because your site will be ranked higher in the search engine result pages. PPC, on the other hand, focuses more on advertising a particular product or service. While SEO can help your website rise in the search engine results pages, PPC tends to focus on gathering as many leads as possible.

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