Beyond Signage: The Versatility of Environmental Graphics in the Built Environment

In the design world, environmental graphics have become an increasingly popular means of transforming spaces and communicating brand messaging. Environmental graphics refer to the use of graphic design elements to visually enhance the built environment, from the walls of a corporate office to the floors of a shopping mall. While signage is one aspect of environmental graphics, there are many other ways in which they can be used to improve the aesthetics and functionality of the built environment.

According to a study conducted by the Sign Research Foundation, environmental graphics can increase sales in retail environments by up to 50%. Furthermore, they have been shown to improve productivity in the workplace, increase customer engagement, and enhance the overall experience of visitors in public spaces. With such compelling statistics, it’s no wonder that more and more businesses and organisations are turning to environmental graphic design as a way to transform their spaces.

In this article, we’ll explore the many applications of environmental graphics in the built environment, beyond traditional signage.

What is Environmental Graphic Design?

Environmental graphic design is the practise of using graphic design elements to visually enhance and communicate within a built environment. These elements can include everything from wall murals and floor graphics to wayfinding signage and branded installations. The goal of environmental graphic design is to create a cohesive and engaging visual experience that reflects the brand identity, enhances the functionality of a space, and connects with visitors on an emotional level.

Applications of Environmental Graphics in the Built Environment

Environmental graphics can be used in a variety of settings, from retail and hospitality to corporate and public spaces. Here are some of the ways in which environmental graphics can be applied to enhance the built environment:

Retail Environments

In retail environments, environmental graphics can be used to create a unique and memorable shopping experience for customers. By using graphic design elements such as window displays, floor graphics, and wall murals, retailers can create an immersive and visually engaging environment that reflects their brand identity and helps drive sales.

For example, in the flagship Nike store in New York City, environmental graphics are used to create a dynamic and immersive shopping experience. From the interactive digital displays to the floor-to-ceiling murals, the graphics in the store help tell the storey of the Nike brand and create a memorable shopping experience for customers.

Corporate Environments

In corporate environments, environmental graphics can be used to communicate the company’s values, mission, and brand identity to employees and visitors. By using graphic design elements such as wall graphics, signage, and wayfinding, companies can create a cohesive and engaging visual experience that reinforces their brand messaging and helps create a sense of community among employees.

For example, in the new headquarters of the software company Adobe, environmental graphics are used to create a dynamic and visually engaging workplace. From the floor-to-ceiling murals to the wayfinding signage, the graphics in the space help communicate the company’s brand messaging and create a sense of unity among employees.

Hospitality Environments

In hospitality environments, environmental graphics can be used to create a welcoming and visually engaging experience for guests. By using graphic design elements such as wall murals, signage, and wayfinding, hospitality companies can create a cohesive and memorable visual experience that reflects their brand identity and helps create a sense of community among guests.

For example, in the Ace Hotel in New York City, environmental graphics are used to create a unique and memorable experience for guests. From the floor-to-ceiling murals to the custom signage, the graphics in the space help communicate the hotel’s brand messaging and create a sense of community among guests.

Public Spaces

In public spaces, environmental graphics can be used to create a welcoming and visually engaging environment for visitors. By using graphic design elements such as wall murals, signage, and wayfinding, public spaces can create a cohesive and memorable visual experience that reflects the culture and identity of the community and helps visitors navigate the space.

For example, in the new Terminal B at LaGuardia Airport in New York City, environmental graphics are used to create a visually engaging and functional experience for travellers. From the wayfinding signage to the murals and digital displays, the graphics in the space help travellers navigate the terminal and create a sense of place that reflects the city’s culture and identity.

Benefits of Environmental Graphics in the Built Environment

Beyond the aesthetic appeal, environmental graphics offer a number of benefits in the built environment:

Brand Identity:

Environmental graphics can help businesses and organisations communicate their brand identity and messaging in a visual and engaging way.

Wayfinding:

Environmental graphics can help visitors navigate complex spaces, such as airports or hospitals, by providing clear and easy-to-follow signage.

Community:

Environmental graphics can help create a sense of community and belonging in corporate, hospitality, and public spaces.

Increased Sales:

Environmental graphics have been shown to increase sales in retail environments by up to 50%.

Productivity:

Environmental graphics have been shown to improve productivity in the workplace by creating a visually engaging and inspiring environment.

Conclusion

Environmental graphics offer a versatile and powerful means of transforming the built environment. From retail and corporate environments to hospitality and public spaces, environmental graphics can enhance the functionality and aesthetic appeal of any space. By using graphic design elements to communicate brand messaging, create a sense of community, and improve wayfinding, businesses, and organisations can create a more engaging and memorable experience for their visitors. In the realm of environmental graphics, companies like ARC Document Solutions offer a wide range of services to help businesses and organisations create visually engaging and functional spaces. Their expertise in environmental graphic design and print management services can help businesses enhance their brand identity and create a memorable experience for their visitors.